Sofn’Free Nothing But Hang Tag Campaign

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They’re here! They’re finally here!! LOL!! So, you may remember that I said in the Best of Hairscapades 2012 post that the name “Hairscapades” would soon be seen on the shelves of stores nationwide in 2013?! Welp! This is it and I am so excited!! Last year, Sofn’Free approached me about using a quote from my Nothing But Mold & Hold Wax Review on a hang tag for the product. After thinking about it for, like, a MILLISECOND, I agreed! And, they’re finally here and being shipped to stores nationwide as we speak!!

via M&M Press Release to BlackNews.com:

M&M Products Company, maker of Sofn’free Nothing But hair care, believes in the power of words and puts them to print on colorful hang tags beginning February 2013. Each hang tag features an expert’s nod of approval for one of seven Nothing But products. Products featuring quotable hang tags will be distributed to every store that carries Nothing But products, including all Sally Beauty Supply, and select Wal-Mart, Kroger, Rite Aid, and independent beauty supply stores nationwide. Additional qualified retailers striving to generate “hair talk” in their aisles are eligible to carry the line with the new tags. Tagged products will remain on shelves for a limited time. …

Among the quoted expert sources is Real Health, the leading health magazine for African Americans; Essence.com’s online Beauty Editor Nicole Melton; celebrity natural-hair stylist Felicia Leatherwood; and natural hair and scalp expert Dr. Kari Williams. Popular beauty bloggers from Lexi With The Curls, Hairscapades, and Toyaboo Tresses on YouTube also give Nothing But kudos with their own quotations.

Nothing But collection with quotable hang tags

So, keep your eyes open in February if you find yourself in Sally’s or the haircare aisle of Wal-Mart, Krogers or Rite Aid and you may just see Hairscapades on the shelves!!!

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11 responses »

  1. Pingback: The experts weigh in! | Natural Hair Curl Talk

  2. Pingback: Dry Braid n’ Curl with Coconut Oil Whip « hairscapades

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